Marketplace

Smarter connectivity for brokers and clients

At New York Life Group Benefit Solutions (NYL GBS), Term Life + Accidental Death and Dismemberment (AD&D) Insurance are not just other lines of coverage, it's a commitment your clients can depend on. Backed by more than 180 years of financial strength and stability, we combine compassion, insight, and industry-leading service to support employees and their families through life's most difficult moments.
Protection that cares
We understand clients' goals. Our offering is built to simplify administration for employers, elevate employee experience, and deliver long-term value that drives retention.
• An integrated benefits experience. Smart connectivity to over 100 HR platforms, plus onboarding and enrollment built for success.
• Time saving claims support. Life, Accidental Death and Dismemberment (AD&D) and related claims are handled with care. And provides improved claim processing time, and fewer follow-ups.
• Dedicated guidance for loved ones. Industry-leading beneficiary services and grief resources to help families navigate the emotional and practical aspects of a loss.

Flexible solutions for every organization
We design life insurance plans that align with your clients’ business goals and employees’ needs—offering the right balance of coverage, protection, and flexibility.
• Customizable plan designs — Choose from flat benefit or salary-based options to help attract and retain top talent.
• Simplified enrollment — Guaranteed issue coverage may be available, with no proof of good health required.
• Streamlined administration — From full-service support to plug-and-play solutions that fit your workflow.
• Comprehensive protection — Accidental Death & Dismemberment (AD&D) available as a rider or standalone plan.
• Innovative benefits — Unique Section 529 education savings contribution rider available for employee policies.